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RealSelf To Open ‘House of Modern Beauty’ at SXSW

Beauty experts will take part in panelist discussions -- and 'treatment experiences' will be offered.

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By: Marie Redding

Senior Editor, Rodman Media


RealSelf, the online community and website about cosmetic treatments and plastic surgery, is setting up shop for a pop-up at the South by Southwest (SXSW) festival this weekend. 

RealSelf is opening a first-of-its-kind SXSW exhibition house — the RealSelf House Of Modern Beauty.

The pop-up exhibit offers attendees the opportunity to explore the world of medical aesthetics through cosmetic treatments and educational events, the company says.

Speakers include Jane Larkworthy, The Cut; Jessica Matlin, Harper’s Bazaar; Jennifer Goldstein, Marie Claire; Jessica Cruel, Refinery 29 — and more, discussing the topic “modern beauty.”

Treatment experiences,” including the HydraFacial and one that uses SkinCeuticals products, will be offered to attendees.

The RealSelf House of Modern Beauty will take place on Saturday, March 9 and Sunday, March 10, and is open to the public.

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